Welcome back to the Police Recruiting Show! In this episode we dive into expert strategies for successful police recruitment.
Success of the Week
Doug shares a story about a police department that hired 20 people in one week, highlighting the efficiency and success of their recruiting efforts amid the broader recruiting crisis. Doug emphasizes that successful recruiting is a partnership between Safeguard and the police departments. It involves generating candidate names and interest and nurturing candidates through the process.
Physical Fitness Requirements Challenge
A question from LinkedIn addresses issues with candidates failing physical fitness tests. Doug explains that many candidates come unprepared and discusses solutions being implemented by departments. Doug mentions initiatives like Safeguard Academy to provide personalized training programs to help candidates prepare for physical fitness and other recruitment tests.
Ineffectiveness of Billboards and Bus Ads
Doug advocates for targeted digital campaigns over billboards and bus ads, citing issues such as difficulty in tracking success and inefficient audience targeting.
Tracking and Metrics
Doug explains how Safeguard provides a live dashboard and detailed metrics for each client to track the success of their campaigns, ensuring informed decisions on recruitment spend. Doug shares how departments use the data to understand what’s working and to justify budget allocations for recruitment efforts.
Passive Job Seekers
Doug describes how their digital campaigns reach passive job seekers who might not have considered law enforcement but are encouraged to apply through targeted ads. The process includes filtering out unqualified candidates and maintaining constant communication to keep candidates engaged and motivated.
Safeguard Recruiting Tools
Doug emphasizes the importance of immediate contact and nurturing potential recruits to prevent them from seeking other opportunities. Safeguard’s newly rolled-out online seminar offers in-depth training on modern recruitment techniques and common pitfalls, using real case studies from various departments.
Conclusion
Travis reminds viewers to visit the Safeguard Recruiting website for more information and to reach out with questions. He appreciates Doug’s insights and the value of real-world examples in their training programs.
