In this episode, Doug Larsen and Travis Yates dive into the role video should play in a successful law enforcement recruiting campaign. While videos can enhance messaging, Doug explains why they’re just one part of a larger strategy and how to use them effectively without wasting time and money. Learn what kinds of videos convert, what to avoid, and how to keep your recruiting efforts focused, strategic, and cost-effective from start to finish.
How To Use Video For Recruiting
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In this episode, Dr. Travis Yates discusses how culture of an agency begins with recruiting and how that can lead to improved culture within the organization. Culture isn’t just built from within, recruiting and marketing shape it from the outside. By showing the full spectrum of what your agency does
Travis Yates and Doug Larsen join together to discuss how first responder recruiters can recruit modern day candidates by treating them like athletes. If you want to attract, convert, and retain quality candidates, especially passive prospects, you need a recruiting playbook that emphasizes relationship-building, clear communication, and smart use of
Join Doug Larsen and Travis Yates as they continue their webinar on the five things that law enforcement agencies can immediately implement to improve their recruiting and hiring. These are practical and actionable steps that every agency can use to attract and hire the next generation of law enforcement officers.
