On today’s episode, Doug Larsen emphasizes that while having a website is crucial for recruiting, simply having a flashy or expensive website doesn’t necessarily equate to recruiting success. The website needs to focus on functionality rather than just aesthetics.
Hosted by Dr. Travis Yates, the pair discuss that agencies should prioritize how the website operates, including quick load times and easy access to essential information, over its visual appeal.
Effective Recruiting Websites
There is a distinction between a general department website and a recruitment-focused website. The latter should be standalone and tailored specifically to attract and capture potential candidates’ information.
Budget-Friendly Solutions
SAFEGUARD Recruiting offers cost-effective solutions for departments of all sizes, ensuring that even small departments with budget constraints can have an effective recruiting website.
Success Stories
Doug shares a success story where SAFEGUARD Recruiting transformed an expensive yet unproductive website into an effective recruiting tool, boosting its candidate conversion rate significantly. The revamped website complemented an existing digital campaign, resulting in an increase from one candidate per year to one candidate per day.
