In this episode, SAFEGUARD Recruiting Founder Doug Larsen breaks down why billboards and bus ads might be doing more harm than good in your recruiting strategy. He shares what actually works in attracting and retaining law enforcement candidates, including key metrics, physical fitness considerations, and why tracking matters more than visibility. If your agency is investing in old-school advertising without results, this episode will help you refocus on strategies that truly move the needle.
Do Billboard Advertisements Work?
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In this episode, Doug Larsen and Travis Yates discuss how small agencies can recruit with less resources than larger agencies. From leveraging technology to automation, SAFEGUARD Recruiting has launched numerous police hiring campaigns for agencies of all sizes with tremendous results.
In this episode, Travis Yates and Doug Larsen discuss the importance of agencies writing request for proposals correctly so that they can actually staff their agencies full. You can download our guide to writing effective proposals here.
One thing that makes SAFEGUARD Recruiting different is our background in law enforcement combined with our unique perspective on what agencies need to fully staff. Travis Yates and Doug Larsen have over 50 years of law enforcement experience and they not only recruited inside agencies, but have taken that success
