In this episode, SAFEGUARD Recruiting Founder Doug Larsen breaks down why billboards and bus ads might be doing more harm than good in your recruiting strategy. He shares what actually works in attracting and retaining law enforcement candidates, including key metrics, physical fitness considerations, and why tracking matters more than visibility. If your agency is investing in old-school advertising without results, this episode will help you refocus on strategies that truly move the needle.
Do Billboard Advertisements Work?
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This is part two of our five-year podcast special. In this episode, we break down why massive overtime budgets are a warning sign that staffing systems are failing, not a long-term fix. We lay out the numbers behind cost per hire, explain why hiring bonuses often don’t change outcomes, and
At the 2026 PLECET Conference, Safeguard Recruiting participated as an industry expert in law enforcement recruiting, alongside Maureen Q. McGough, 30x30 co-founder, and Dr. Joseph Schafer. In this episode, Travis Yates discusses the conference, the training, and the big takeaway after speaking with hundreds of law enforcement agencies.
On the 5-year anniversary of Safeguard Recruiting, Doug Larsen breaks down the journey of retiring from law enforcement to building the only recruiting company dedicated to police recruiting and public safety recruiting. This episode will inspire and encourage every law enforcement recruiter.