In this episode, Doug Larsen and Travis Yates dive into the role video should play in a successful law enforcement recruiting campaign. While videos can enhance messaging, Doug explains why they’re just one part of a larger strategy and how to use them effectively without wasting time and money. Learn what kinds of videos convert, what to avoid, and how to keep your recruiting efforts focused, strategic, and cost-effective from start to finish.
How To Use Video For Recruiting
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We bring on our videographer, Carl Kriss, to unpack the documentary-style approach we use to create authentic law enforcement recruiting videos. Carl shares how his background in documentary filmmaking leads with listening first: aligning on the department’s vision, choosing the right officers to feature, running one-on-one pre-interviews, and building relationships
In the first episode of a series, Travis Yates and Doug Larsen will discuss, step by step, a law enforcement agency they are helping in real time. Follow this series of episodes to learn, month to month, how we solve law enforcement recruiting for agencies.
The Los Angeles Police Department is in the middle of a recruiting and staffing crisis. Despite years of efforts and millions spent on marketing, the agency remains at its lowest staffing in 30+ years. On this episode of Staffing The Mission, Travis Yates and Doug Larsen discuss the history of