In this episode, Travis Yates and Doug Larsen explain why data is the foundation of any successful law enforcement recruiting campaign. From understanding what information agencies need to track cost-per-hire and application conversion rates, they show how data transforms guesswork into strategy. Learn how digital campaigns can be optimized through metrics that matter and why knowing your numbers is the first step to getting fully staffed. If you’re not tracking, you’re falling behind.
Leveraging Data for Recruiting Success
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In this episode, Dr. Travis Yates discusses how culture of an agency begins with recruiting and how that can lead to improved culture within the organization. Culture isn’t just built from within, recruiting and marketing shape it from the outside. By showing the full spectrum of what your agency does
Travis Yates and Doug Larsen join together to discuss how first responder recruiters can recruit modern day candidates by treating them like athletes. If you want to attract, convert, and retain quality candidates, especially passive prospects, you need a recruiting playbook that emphasizes relationship-building, clear communication, and smart use of
Join Doug Larsen and Travis Yates as they continue their webinar on the five things that law enforcement agencies can immediately implement to improve their recruiting and hiring. These are practical and actionable steps that every agency can use to attract and hire the next generation of law enforcement officers.
