In this episode, SAFEGUARD Recruiting Founder Doug Larsen breaks down why billboards and bus ads might be doing more harm than good in your recruiting strategy. He shares what actually works in attracting and retaining law enforcement candidates, including key metrics, physical fitness considerations, and why tracking matters more than visibility. If your agency is investing in old-school advertising without results, this episode will help you refocus on strategies that truly move the needle.
Do Billboard Advertisements Work?
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In today's episode, Travis Yates and Doug Larsen discuss their new partnership with ResponderStrong. The mission of ResponderStrong is to improve mental health supports for Emergency Responders, including Healthcare Workers, and their families, by focusing on intervention and prevention.
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