In this episode, SAFEGUARD Recruiting Founder Doug Larsen breaks down why billboards and bus ads might be doing more harm than good in your recruiting strategy. He shares what actually works in attracting and retaining law enforcement candidates, including key metrics, physical fitness considerations, and why tracking matters more than visibility. If your agency is investing in old-school advertising without results, this episode will help you refocus on strategies that truly move the needle.
Do Billboard Advertisements Work?
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Recruiting for public safety is not a checkbox assignment you hand to the next person who is available. Over the past decade, we’ve seen departments civilianize many support functions, including policy management, media relations, and data analysis, for effectiveness and efficiency. When recruiting is treated as “extra duty,” agencies lose
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