In this episode, Dr. Travis Yates discusses how culture of an agency begins with recruiting and how that can lead to improved culture within the organization. Culture isn’t just built from within, recruiting and marketing shape it from the outside. By showing the full spectrum of what your agency does and why it matters, you widen your recruiting funnel and create better retention. If you want help aligning your external messaging with the real culture inside your agency, SAFEGUARD Recruiting offers free consultations to discuss practical, mission-aligned recruiting strategies.