In this episode, Travis Yates and Doug Larsen explain why data is the foundation of any successful law enforcement recruiting campaign. From understanding what information agencies need to track cost-per-hire and application conversion rates, they show how data transforms guesswork into strategy. Learn how digital campaigns can be optimized through metrics that matter and why knowing your numbers is the first step to getting fully staffed. If you’re not tracking, you’re falling behind.
Leveraging Data for Recruiting Success
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One thing that makes SAFEGUARD Recruiting different is our background in law enforcement combined with our unique perspective on what agencies need to fully staff. Travis Yates and Doug Larsen have over 50 years of law enforcement experience and they not only recruited inside agencies, but have taken that success
Join Travis Yates on the latest SAFEGUARD Recruiting Podcast where he discusses the importance of urgency in law enforcement recruiting. The idea of urgency is not new and it's a psychological trigger that gets people to finally take action. After 500+ recruiting campaigns, SAFEGUARD Recruiting has dialed in this important
In this episode, Dr. Travis Yates discusses how culture of an agency begins with recruiting and how that can lead to improved culture within the organization. Culture isn’t just built from within, recruiting and marketing shape it from the outside. By showing the full spectrum of what your agency does