In this episode, Doug Larsen and Travis Yates of SAFEGUARD Recruiting break down the three essentials of successful police recruiting: distinguishing recruiting from marketing, understanding your data, and building effective systems. With nearly 100 years of law enforcement experience, Doug explains why fancy videos alone won’t fill vacancies—and what will. Learn how real metrics, fast communication, and structured follow-up make all the difference. This is the first in a three-part series designed to help your agency recruit smarter, not louder.
Police Recruiting Success: Part 3
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In this episode, Dr. Travis Yates discusses how culture of an agency begins with recruiting and how that can lead to improved culture within the organization. Culture isn’t just built from within, recruiting and marketing shape it from the outside. By showing the full spectrum of what your agency does
Travis Yates and Doug Larsen join together to discuss how first responder recruiters can recruit modern day candidates by treating them like athletes. If you want to attract, convert, and retain quality candidates, especially passive prospects, you need a recruiting playbook that emphasizes relationship-building, clear communication, and smart use of
Join Doug Larsen and Travis Yates as they continue their webinar on the five things that law enforcement agencies can immediately implement to improve their recruiting and hiring. These are practical and actionable steps that every agency can use to attract and hire the next generation of law enforcement officers.
