Doug Larsen and Travis Yates of SAFEGUARD Recruiting share why great-looking public safety websites often fail to deliver real leads—and what fixes that. Learn how a few simple changes turned Asheville’s site from stagnant to a steady stream of candidates. We cover lead magnets, navigation, ATS integration, and how to skip RFP delays with cooperative contracts. If your site isn’t converting, this episode will show you how to turn traffic into real applicants—fast.
Supercharge Your Recruiting Website
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At the 2026 PLECET Conference, Safeguard Recruiting participated as an industry expert in law enforcement recruiting, alongside Maureen Q. McGough, 30x30 co-founder, and Dr. Joseph Schafer. In this episode, Travis Yates discusses the conference, the training, and the big takeaway after speaking with hundreds of law enforcement agencies.
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In today's episode of Staffing The Mission, Doug Larsen and Travis Yates discuss the advice that law enforcement recruiters are getting online. We dissect the truth and the falsehoods that are hurting law enforcement agency recruiting and retention.
