Doug Larsen and Travis Yates of SAFEGUARD Recruiting share why great-looking public safety websites often fail to deliver real leads—and what fixes that. Learn how a few simple changes turned Asheville’s site from stagnant to a steady stream of candidates. We cover lead magnets, navigation, ATS integration, and how to skip RFP delays with cooperative contracts. If your site isn’t converting, this episode will show you how to turn traffic into real applicants—fast.
Supercharge Your Recruiting Website
More Podcasts
We bring on our videographer, Carl Kriss, to unpack the documentary-style approach we use to create authentic law enforcement recruiting videos. Carl shares how his background in documentary filmmaking leads with listening first: aligning on the department’s vision, choosing the right officers to feature, running one-on-one pre-interviews, and building relationships
In the first episode of a series, Travis Yates and Doug Larsen will discuss, step by step, a law enforcement agency they are helping in real time. Follow this series of episodes to learn, month to month, how we solve law enforcement recruiting for agencies.
The Los Angeles Police Department is in the middle of a recruiting and staffing crisis. Despite years of efforts and millions spent on marketing, the agency remains at its lowest staffing in 30+ years. On this episode of Staffing The Mission, Travis Yates and Doug Larsen discuss the history of