In this episode, Travis Yates and Doug Larsen uncover the often-overlooked key to successful law enforcement recruiting: making phone calls. Backed by surprising data, they explain why direct outreach outperforms fancy campaigns and how simple, consistent communication drives real engagement. If your agency is struggling to convert interest into applicants, this episode breaks down the processes that actually work and why the basics still matter the most.
The Power of a Phone Call
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If losing two officers would rock your agency, this conversation is a blueprint for stability. We sit down with Sgt. Dion Olsen of Crestwood, Missouri, explores how a 29-officer department recruits year-round, accelerates hiring without cutting corners, and turns culture into a real competitive edge. No fluff, just practical tactics
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Join Travis Yates and Doug Larsen as we push past “crisis” talk to show how culture, clarity, and speed drive real results in police recruiting and retention. Dr. Marshall Jones shares practical steps, from mobile‑first pipelines to stay interviews and leadership pipelines, that agencies can use now.
