The Viral Video Myth

In this episode, Travis Yates and Doug Larsen tackle a hot topic: should your agency aim for a viral recruiting video? They break down what viral content can and can’t do for your hiring goals, and why focusing on flash over function often leads to disappointment. With a focus on long-term strategy, process, and applicant support, this episode explains how real recruiting success comes from substance, not just views.

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Brian Ellis joins Doug Larsen and Travis Yates to discuss what Tactical Concepts has been doing for police officer retention. If you are interested in keeping more applicants in your pipeline, this episode is for you.
If losing two officers would rock your agency, this conversation is a blueprint for stability. We sit down with Sgt. Dion Olsen of Crestwood, Missouri, explores how a 29-officer department recruits year-round, accelerates hiring without cutting corners, and turns culture into a real competitive edge. No fluff, just practical tactics
In today's episode, Travis Yates and Doug Larsen discuss their new partnership with ResponderStrong. The mission of ResponderStrong is to improve mental health supports for Emergency Responders, including Healthcare Workers, and their families, by focusing on intervention and prevention.
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