In this episode, Travis Yates and Doug Larsen break down a common misconception in law enforcement recruiting: that building a large social media following will solve your staffing issues. They explain why follower counts don’t equal applications and what drives results. With real-world examples and data-backed insight, they outline the strategies that work, how to monitor performance, and why proper support matters more than likes. If your agency is banking on social media alone, this is a must-listen.
Why Your Social Media Page Isn’t Working
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One thing that makes SAFEGUARD Recruiting different is our background in law enforcement combined with our unique perspective on what agencies need to fully staff. Travis Yates and Doug Larsen have over 50 years of law enforcement experience and they not only recruited inside agencies, but have taken that success
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