In this episode, Travis Yates and Doug Larsen break down a common misconception in law enforcement recruiting: that building a large social media following will solve your staffing issues. They explain why follower counts don’t equal applications and what drives results. With real-world examples and data-backed insight, they outline the strategies that work, how to monitor performance, and why proper support matters more than likes. If your agency is banking on social media alone, this is a must-listen.
Why Your Social Media Page Isn’t Working
More Podcasts
In this episode, Dr. Travis Yates discusses how culture of an agency begins with recruiting and how that can lead to improved culture within the organization. Culture isn’t just built from within, recruiting and marketing shape it from the outside. By showing the full spectrum of what your agency does
Travis Yates and Doug Larsen join together to discuss how first responder recruiters can recruit modern day candidates by treating them like athletes. If you want to attract, convert, and retain quality candidates, especially passive prospects, you need a recruiting playbook that emphasizes relationship-building, clear communication, and smart use of
Join Doug Larsen and Travis Yates as they continue their webinar on the five things that law enforcement agencies can immediately implement to improve their recruiting and hiring. These are practical and actionable steps that every agency can use to attract and hire the next generation of law enforcement officers.
