In this episode, Travis Yates and Doug Larsen break down a common misconception in law enforcement recruiting: that building a large social media following will solve your staffing issues. They explain why follower counts don’t equal applications and what drives results. With real-world examples and data-backed insight, they outline the strategies that work, how to monitor performance, and why proper support matters more than likes. If your agency is banking on social media alone, this is a must-listen.
Why Your Social Media Page Isn’t Working
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