In this episode, Doug Larsen and Travis Yates of SAFEGUARD Recruiting break down the three essentials of successful police recruiting: distinguishing recruiting from marketing, understanding your data, and building effective systems. With nearly 100 years of law enforcement experience, Doug explains why fancy videos alone won’t fill vacancies—and what will. Learn how real metrics, fast communication, and structured follow-up make all the difference. This is the first in a three-part series designed to help your agency recruit smarter, not louder.
Police Recruiting Success: Part 3
More Podcasts
We bring on our videographer, Carl Kriss, to unpack the documentary-style approach we use to create authentic law enforcement recruiting videos. Carl shares how his background in documentary filmmaking leads with listening first: aligning on the department’s vision, choosing the right officers to feature, running one-on-one pre-interviews, and building relationships
In the first episode of a series, Travis Yates and Doug Larsen will discuss, step by step, a law enforcement agency they are helping in real time. Follow this series of episodes to learn, month to month, how we solve law enforcement recruiting for agencies.
The Los Angeles Police Department is in the middle of a recruiting and staffing crisis. Despite years of efforts and millions spent on marketing, the agency remains at its lowest staffing in 30+ years. On this episode of Staffing The Mission, Travis Yates and Doug Larsen discuss the history of