SAFEGUARD Recruiting Podcast
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In this episode, Dr. Travis Yates discusses how culture of an agency begins with recruiting and how that can lead to improved culture within the organization. Culture isn’t just built from within, recruiting and marketing shape it from the outside. By showing the full spectrum of what your agency does
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Travis Yates and Doug Larsen join together to discuss how first responder recruiters can recruit modern day candidates by treating them like athletes. If you want to attract, convert, and retain quality candidates, especially passive prospects, you need a recruiting playbook that emphasizes relationship-building, clear communication, and smart use of
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Join Doug Larsen and Travis Yates as they continue their webinar on the five things that law enforcement agencies can immediately implement to improve their recruiting and hiring. These are practical and actionable steps that every agency can use to attract and hire the next generation of law enforcement officers.
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Join Doug Larsen and Travis Yates as they discuss five things that law enforcement agencies can immediately implement to improve their recruiting and hiring. These are practical and actionable steps that every agency can use to attract and hire the next generation of law enforcement officers. After running 400+ recruiting
In this episode, Travis Yates and Doug Larsen share why relying too heavily on lateral recruiting may be hurting, not helping, law enforcement agencies. They break down the limitations of chasing already-employed officers and explain why a balanced strategy, including new recruits, is essential for long-term staffing success. If your
In this episode, Travis Yates and Doug Larsen tackle a hot topic: should your agency aim for a viral recruiting video? They break down what viral content can and can’t do for your hiring goals, and why focusing on flash over function often leads to disappointment. With a focus on
In this episode, Doug Larsen and Travis Yates dive into how law enforcement agencies can attract a more diverse workforce, beyond just checking boxes. With the 30x30 pledge as a backdrop, they explain how SAFEGUARD Recruiting’s data-driven strategies, custom campaigns, and intentional messaging help agencies move from intent to impact.
In this episode, Travis Yates and Doug Larsen uncover the often-overlooked key to successful law enforcement recruiting: making phone calls. Backed by surprising data, they explain why direct outreach outperforms fancy campaigns and how simple, consistent communication drives real engagement. If your agency is struggling to convert interest into applicants,
In this episode, Travis Yates and Doug Larsen explain why data is the foundation of any successful law enforcement recruiting campaign. From understanding what information agencies need to track cost-per-hire and application conversion rates, they show how data transforms guesswork into strategy. Learn how digital campaigns can be optimized through
In this episode, Doug Larsen, CEO of SAFEGUARD Recruiting, shares why effective recruiting is all about the process. From identifying common challenges to implementing strategic solutions, Doug breaks down how proactive communication, flexible approaches, and custom software can turn recruiting struggles into consistent success. If your agency is working hard
In this episode, Doug Larsen and Travis Yates dive into the role video should play in a successful law enforcement recruiting campaign. While videos can enhance messaging, Doug explains why they’re just one part of a larger strategy and how to use them effectively without wasting time and money. Learn
In this episode, Doug Larsen, CEO of SAFEGUARD Recruiting, announces an innovative new referral program designed to supercharge agency recruiting efforts. Unlike traditional incentives, this system gives each employee a unique tracking link, making it easy to see which referrals turn into applicants and hires. Doug also shares details on
In this episode, Doug Larsen and Travis Yates break down what makes a law enforcement recruiting website work. From functionality over flash to stand-alone sites and budget-friendly solutions, Doug shares how agencies can boost applications by focusing on the right digital strategy. Hear a real-world success story and learn why
